WINSTON-SALEM, N.C., Nov. 4  -- Hanes, the No. 1 selling sock brand in the United States, has found the solution to the top complaint among male sock consumers durability. To remedy the problem, Hanes unveiled its latest creation Double Tough Socks for men and boys, featuring double the reinforcement where it counts - the heels and toes.

"I found out after all of these years that if you want to be tough, you've got to walk tough. And the only way to walk tough is to wear Hanes Double Tough Socks! I pity the fool who has holes in his socks!" said Mr.T.

The average pair of socks can wear out quickly from everyday use, especially for men and boys. Everyone knows how embarrassing it can be when heels or toes peek through their socks, not to mention uncomfortable. Hanes, always concerned with the comfort of consumers, set out to solve the problem. By doubling the reinforcement in the heels and toes, Hanes Double Tough Socks are twice as durable as before - making them tougher and comfortable.

"Hanes Double Tough Socks were created in direct response to the No. 1 sock complaint for men and boys - holes in the heels and toes. Consumers wanted a tougher sock, so we designed a sock with extra durability along with the comfort you expect from Hanes," said Director of Marketing, Hanes Socks Jolanda Uittenbogaard. "Because we doubled the reinforcement in the heels and toes, Hanes socks now last longer, providing even more value to our consumers."

Hanes Double Tough Socks for men and boys are available at major retailers nationwide starting at $5.00 for a package of six.