Transformers: Rise of the Beasts
Porsche Driving Experience
Paramount Studios
Transformers: Rise of the Beasts features Mirage, an alien robot that morphs into an iconic Porsche 911. So what better way to evoke excitement about the latest installment of the famous franchise than to put daredevil press behind the wheel of a Porsche and let them hit the track?
Evolution joined Paramount Studios and 2nd unit director James Madigan to create an authentic driving experience press event for over two dozen adventure-seeking influencers at the world-class Porsche Driving Center in Los Angeles. The event was a true homage to the adrenaline-fueled world of Transformers. We captured every heart-pounding moment using state-of-the-art cameras and drones, ensuring that the excitement was never missed.
The pressure was on for our editorial team, who worked tirelessly to deliver over 50 custom AV assets within a tight 48-hour deadline. But we rose to the challenge – generating a buzz with fans counting the days until the digital release. Buckle up – it’s going to be one wild ride!
The event was a true homage to the adrenaline-fueled world of Transformers. We captured every heart-pounding moment using state-of-the-art cameras and drones, ensuring that the excitement was never missed.
Credits
Client: Paramount Studios
Agency: Evolution
Production & Post: Evolution