X-Men Origins Wolverine

The latest in the X-Men franchise, Wolverine, was launched with a hometown premiere, decided by the X-Marks-The-Spot online contest. Evolution worked to promote the contest by shooting the star, Hugh Jackman, then shooting and editing the premiere in Tempe AZ.

We worked the red carpet and had exclusive red carpet access, which we sent to major North American news outlets. The following evening we finished off with the L.A. premiere and Mann's Chinese Theater in Hollywood. Additionally, we also shot a PSA for National Comic Book Day, as well as a spot for the Madam Tussaud's, unveiling of the Wolverine character.