Pandora.com Advertising Sales Sizzle Video
Pandora.com is the public face of the Music Genome Project, the most comprehensive analysis of music ever undertaken. Now the webs #1 source for personalized music stations, created just for the user, Pandora asked us to create a short sizzle video showcasing both the brand itself, as well as the myriad of opportunites available to advertisers.
As a product evolves and defines the category, client side media buyers are often unaware of the full advertisers customization options available; we wanted to present those options in a fun, easy to understand way. The sales force has been thrilled with the results, and rely heavily on this video as a key part of their media pitch. The video has also proven to been a quick and engaging way to share the excitement of the Pandora brand with partners, investors and the media.



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