Our goal for TVG was to deliver a tool kit that had interchangeable parts, allowing TVG maximum use and variety. We delivered a 'billboard' enabling TVG to easily type information into our creative in a flat surface (such as race info or dates). We also delivered a host of alternate intros and endings.

As a key part of the tool kit, we provided a window with an 'alpha channel' enabling TVG to insert their own race or jockey footage, thus changing the information for each spot. Lastly we delivered 'stems' for the audio, (8 tracks that can be turned on and off at whim) which gives the TVG editors control in the edit bay, allowing them to change up the audio as needed.

Below is the diagram we delivered to the clients to outline the different deliverables and options.