Avengers S.T.A.T.I.O.N.
Experiential Activation
City Neon
When the Creative Director of Victory Hill Exhibitions came to us, he was on a tight deadline and needed to shoot creative assets with Cobie Smulders in New Orleans the following week for their upcoming Avengers exhibit premiering soon thereafter on the Las Vegas strip. They needed a stealth team with experience shooting big named talent who could move quickly and efficiently—our expert team of six met in NoHo the following week. After a tremendously successful day of shooting Cobie on full-body green screen, we flew back to LA and entered the next stage of development: post-production. Working hand in hand with the creative director, we designed numerous assets to support user interaction, as well as the design, and promotion of the show. This included AV content for the interactive displays, Cobie Smulders expository content for the downloadable companion app, the exhibit rooms, and static graphic design for printed wall art. Evolution also assisted with color correction, conforming the content for the unique multi-screen display setups. After an extremely successful Los Vegas installation, our team helped update and localize the experience for launches worldwide—including in Paris, Melbourne, Beijing, and Taiwan. Our extensive in-house capabilities allowed us to support the vision of the experience and solve creative challenges as they happened.
Our extensive in house capabilities allowed us to support the vision of the experience and solve creative challenges as they happened.
Credits
Client: Marvel
Agency: Victory Hill Exhibitions
Production & Post: Evolution
Director: Nick Cooper/Richard Sears
Producer: Mark Shockley
Creative Director: Jeremy Poindexter