Evolution traveled with Paramount Home Media Distribution to the Cannes Film Festival to promote the 40th Anniversary of “Grease.” Our team produced the international press junket featuring John Travolta and director Randal Kleiser. Following the interviews, 1,000 fans joined John Travolta on the beach to view and sing along to this timeless classic. Evolution produced event coverage of the screening and edited multiple on-site projects including a sizzle piece and a remote media package for immediate US and international distribution. Within 48 hours the event generated 605M consumer impressions including pickup from People, ET, Page Six, and more.