NOS ENERGY DRINK

When NOS, (a Coca-Cola owned energy drink) approached Evolution to kick off a new marketing campaign, we took our next step in creative development. We had to pull out all the stops for NOS’s new campaign: “With this NOS I will”, taking a contestant’s wish and making it reality. “I will train with a Hollywood Stuntman” was the lucky tweet that took our contestant through a wild Mojave Desert adventure. For this journey he was paired up with UFC superstar Tim Kennedy to go through a gauntlet of real-world Hollywood stunts, from an action packed fight sequence to hanging onto the hood of a speeding truck. It was all that non-stop action that created the subsequent spot.